700,000 people watch wine-related videos each month. There are over 7,000 wine tweets per day, over 1,300 bloggers focusing on wine, and more than 300 wine apps. It is more important than ever to tell everyone: What your wines are all about? What's the story behind the vintage, varietal, label, tastes, and most importantly the vineyard/winery they came from?
Recently I created a new social wine community/society called Millennial Wine Enthusiasts. The goal of this group is to connect Millennial Wine Enthusiasts with wine, events, tastings, and wine clubs. Join us for our virtual tastings online by including #MWETT in your Tweets.
I have 4+ experience helping more than 25 wineries, wine merchants, wine distributors, and wine networks use the Nexternal eCommerce & Wine Club Management system to sell their wines direct to consumers. In addition to my experiences with Nexternal and MWE I also given wine-making a shot....
Cintolo Cellars in Stamford, CT is my winery (if you can call it that) where I have attempted to ferment, market, and enjoy my own wine. Be on the lookout for the "Cintolo Cellars 2010 Meritage - Overdrive". It is shaping up to be a decent wine.
I'd love to know, so if you care to share, tell me on one of these networks :
As an Account Executive at Nexternal I assist hundreds of wine industry clients in selling their wine online, creating and implementing direct to consumer online marketing campaigns using: Search Engines, Social Networks (Snooth, Facebook, Twitter), Marketplaces (Winesearcher.com, Snooth, Google Product Search), and Email Campaigns.
My experience at Nexternal has provided me with a wealth of knowledge about Direct To Consumer Online Wine Sales, Wine Club Management, Winery and Wine Merchant Operations, Branding, and Millennial Consumer Behavior.